San Fransisco became the first U.S. city to ban the use of plastic water bottles on city-owned property. The movement toward reducing waste is quickly picking up momentum in states like California, having recently banned the use of plastic bags, paving the way for states to follow. Proud proponents of this ban like Think Outside the Bottle, have been working on a national level to restrict "eco-unfriendly products," and the citizens of San Fransisco have responded.
While this ban specifically restricts bottled water, I can't help to ask the question, "What's next?" It's no secret the large amount of waste produced within the beauty industry and what are product companies doing about it? Why continue with aerosols? How many empty plastic bottles do we discard? What actions can we take to positively impact our role with regards to the environment? Answer: Align yourselves with brands who are actively doing their part to reduce waste.
REVERIE, is a luxury, organic haircare brand with a strong commitment to environmental preservation. Not only are the ingredients sourced from sustainable origins but the packaging offers a modern plastic alternative: glass. REVERIE's inaugural product, MILK Anti-Frizz Nourishing Treatment and now CAKE, Anti-Aging Growth Serum, are the first products in the REVERIE line-up presented in glass packaging. The black, non-porous glass bottles prevent light contamination of the essential oils while the glass itself reduces landfill, saves energy on the recycling process and up to 80% of it can be reclaimed.
I could say more, but I will let the stunning packaging speak for itself.
To learn more about REVERIE contact firstname.lastname@example.org.